12 Rules of Propaganda is a system for parsing content, as produced by the government, corporate messaging, and mainstream or ancillary media.
The 12 Rules break down content propaganda into component parts, which can then be deconstructed to reveal underlying techniques and subtext.
Each of the 12 Rules is documented individually below.
Weasel Words – or anonymous authority – are terms used to lend legitimacy to a statement that’s otherwise only vague or ambiguous. Examples: “Many people say” or “experts agree”. Weasel Words can be a form of tergiversation, often used in advertising and political statements to mislead or disguise bias.