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Fallacy is an invalid or misleading reasoning that seems correct and convincing. Fallacies are frequently found in propaganda, snake oil rhetoric and media clickbaiting. Sincere communication avoids fallacies. Inclusion of fallacies tends to be indicative of dishonesty....

The irony is that liberal individualism seems to have been defeated by a totalitarianism that is neither fascist nor communist, but which grew out of its own success at legitimizing the encroachment of branding and commodification into our personal space. To defeat it, and thus...

O.C.E.A.N. is a useful acronym for the Big Five personality traits used in Psychometrics. Research has shown that these factors are interconnected, and also connect with many other aspects of one’s life. Most importantly, these five traits are the current cutting edge of advertising susceptibility...

The Enneagram is a pseudoscience personality system that bills itself as standards to reveal how emotions drive a person's life and how he or she engages with others in an effort to get what he or she wants and needs but in reality is a...

Psychometrics is used to profile individuals within society to build data sets for demographics and then build campaigns of influence to change what those demographics believe in - and vote on. The branch of psychology that deals with the design, administration, and interpretation of quantitative...

Definitions. Vocabulary. Words. Nuances of language. Notes. Scratchpad. Cut'n'paste content....

Text selections: articles, blog posts, website links, short reads....

Politics and socio-economics website collection covering a broad spectrum of ideologies. Selected third party maps and mapping tools....

Artificial intelligence (AI) is intelligence demonstrated by machines, as opposed to natural intelligence displayed by humans. Textbooks define AI as study of "intelligent agents" - any system that perceives its environment and takes actions to achieve its goals. Machine learning (ML) is the study of...

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