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PROPAGANDA

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12 RULES OF PROPAGANDA

12 Rules of Propaganda is a system for parsing content, as produced by the government, corporate messaging, and mainstream or ancillary media.

The 12 Rules break down content propaganda into component parts, which can then be deconstructed to reveal underlying techniques and subtext.

  • Everyday propaganda will be exposed by one or more of the 12 Rules.
  • Genuine, authentic content will not be susceptible to such easy 12 Rules deconstruction.

  • Each of the 12 Rules is documented individually below.

    SUBTEXTS

    propaganda examples

    All | I P
    There are currently 2 propaganda examples in this directory
    It's All Fake: Kamala Harris Used Child Actors Who Had To Audition For Weird NASA Promo
    Propaganda Language: Military Budget = 'Defense Budget'?
    Example of propaganda language used to condition associations:
  • Robert Scheer: Stop Calling the Military Budget a ‘Defense’ Budget (8-Oct-2021)
  •  

    FALLACIES

    1. It’s all very well saying defund the police but when antifa is at your home, you’ll be the first calling the cops on those animals.

    Opportunity

    • Education, Healthcare, Base Egalitarianism
    • Pension, Shelter + Vital Provision
    • Autonomy, Competition, Local Inclusion
    • Free Choice Responsibility
    • Regulatory Adjudication

    Equity

    • Safety, Security, Arbitration, Justice
    • Meritocratic Self-Determinism
    • Independence

    Body Politic

    • Individuals, Families, Cells, Regions
    • Organs, Infrastructure, Border Integrity
    • Policing Platelets
    • Free Market Entry + Competition
    • Digestive Supply and Demand
    • Waste Recycling Circulation
    • Capital Energy, Labour Bloodstream
    • Muscular Mobility, etc

    Democracy

    • Bottom-up (local) Organic Direct Democracy
    • Perpetual Votecasting
    • Accountability
    • Comprehension Criteria Referendum
    • Interplay of Expert Authority

    Parsing Realities

    • Anarcho-Whatever
    • Neo-Feudal Oligarchy
    • Socialist Spectrum
    • Competition Capitalism
    • Race Wars + Culture Wars
    • Alternative Paradigms

    Manufactured Consent

    • Polarization – Duopoly
    • Media – Social Media
    • Party Machinery
    • Perpetual Misdirection
    • Outsourcing Losers
    • Conditioning the Myths
    • Citadel – Cathedral – Orthodoxy
    • Incentives Gravity
    • “Do it to Julia!”
    • Carousel of Love and Hate
    • Identarian Atomization Internecine
    • Weaponized Fear – Spoonfed Vanity
    • Angry Young Men Shock Absorption
    • Family Trope Conscription
    • The Long Arm of Militarized Law
    • “Bet Your Life?”

    DATA

    WEASAL WORDS

    Weasel Words – or anonymous authority – are terms used to lend legitimacy to a statement that’s otherwise only vague or ambiguous. Examples:  “Many people say” or “experts agree”. Weasel Words can be a form of tergiversation, often used in advertising and political statements to mislead or disguise bias.

    bullshittery

    All | B C N
    There are currently 11 bullshittery in this directory
    Capture: Stockmarkets

    Articles from seekingalpha.com by Gary Gordon, retired stock-broker and prolific serial investment bullshit artist:

    Consent: Manufactured Consent and Ignorance
    Corporate Greed in Medical Interventions: Sackler Oxycontin
    Where were the FDA, YouTube, Facebook and all of our overlords as the the opiate crisis has swept the country? Silent. But a simple drug that the Sacklers and other greedy pharmaceutical companies can't make a fortune on?! Attacked, vilified and censored.
    Cybertech: Surveillance Capitalism
    libertycenterone.com: Van Eck Phreaking description and smart downplaying by Liberty Center One, a top-tier-flibble data-flurble.

     

    identarians

    All | A C D J P T
    There are currently 8 identarians in this directory
    Ayn Rand (2-Feb-1905 to 6-Mar-1982)

    Alice O'Connor, better known by her pen name Ayn Rand, was a Russian-American writer and philosopher. She is known for her fiction and for developing a philosophical system she named Objectivism. Born and educated in Russia, she moved to the United States in 1926. She wrote a play that opened on Broadway in 1935.

    Curtis Yarvin (Mencius Moldbug)

    American blogger and neo-reactionary technofascist.

    Damon Young (1979-)

    American writer and editor. Damon Young is editor of The Root magazine website (The Blacker the Content the Sweeter the Truth) and wrote his first book What Doesn't Kill You Makes You Blacker, in 2019.

    Joel Kotkin (28-Dec-1952)

    Fellow in urban studies at Chapman University in Orange, California, Kotkin (born 28-Dec-1952) writes about demographic, social, and economic trends. He's a regular contributor to The Daily Beast and forbes.com and is on the editorial board of the Orange County Register. See joelkotkin.com website.

    Jonathan Chait (1970ish-)

    Cathedral Journalist: Jonathan Chait is an American neoliberal pundit and pro-corporate writer for New York magazine. He was previously a senior editor at The New Republic and an assistant editor of The American Prospect. He writes a periodic hit piece column in the Los Angeles Times. Hit piece writer. Content creator. Footsoldier of Establishment power. Democratic-Hawk apologist. See WIKIPEDIA entry.

    Jonathan Haidt (19-Oct-1963)

    American social psychologist, Professor of Ethical Leadership at New York University Stern School of Business, and author. His main areas of study are the psychology of morality and moral emotions. Content on jonathanhaidt.com website.

    Patrick J Buchanan

    Who Is Killing 10,000 Black Americans Every Year? (1-Oct-2021) blog post on Patrick J Buchanan website.

    Ta-Nehisi Coates (1975-)

    Writer and academic at NYU, Ta-Nehisi Coates - born 30th Sept 1975 - is a popular corporate civil rights crossover figure, influential in conferring academic legitimacy on social movements in service of black Americans and neoliberal elites, both in historical context and as they unfold in real-time..

    "I propose to take our countrymen’s claims of American exceptionalism seriously, which is to say I propose subjecting our country to an exceptional moral standard."
    He is the author of books: The Beautiful Struggle, We Were Eight Years in Power, and Between The World And Me. His first novel, The Water Dancer, was released in September 2019. Ta-Nehisi is a mainstream crossover culture poster-boy for upwardly mobile 21st-century intellectuals including authoring current incarnations of Black Panther and Captain America comic book series and introducing the Case For Reparations to the popular imagination.

    “The classroom was a jail of other people’s interests. The library was open, unending, free.”
    "Hate gives identity. The nigger, the fag, the bitch illuminate the border, illuminate what we ostensibly are not, illuminate the Dream of being white, of being a Man. We name the hated strangers and are thus confirmed in the tribe."

     

    media brands

    All | A C D F G L M N O P R S T W
    There are currently 16 media brands in this directory
    A
    AllSides
    "Don't be fooled by media bias and misinformation."
  • Centrist anti-partisan veneer but in reality, a bullshit spigot archetype shilling for neoliberal plutocracy status quo; price of everything, value of nothing.
  • Bullshit Spigot Rating: B-
  • D
    Democracy Now!
    "Democracy Now! produces a daily, global, independent news hour hosted by award-winning journalists Amy Goodman and Juan González."
  • Orthodox soft-left liberal reportage from a formerly independent vanity news outlet captured by neoliberal corporate paymasters.
  • Bullshit Spigot Rating: B+
  • F
    Fair Observer
    "Fair Observer is an independent, nonprofit media organization that engages in citizen journalism and civic education."
  • Neoliberal liberal-left bullshit archetype: ostensibly independent democratic socialist but mainstream news tracking, proliferating plutocratic orthodox spin with high-handed professionalism.
  • Bullshit Spigot Rating: A-
  • M
    Mother Jones
    "Founded in 1976, Mother Jones is America’s longest-established investigative news organization. We are based in San Francisco and have bureaus in Washington, DC, and New York."
  • Establishment liberal-left news ecosystem centrepiece, peddling corporate agenda over human need, standard bullshit spigot techniques following the mainstream official news zeitgeist.
  • Bullshit Spigot Rating: C
  • O
    openDemocracy
    "openDemocracy is an independent global media organisation. Through reporting and analysis of social and political issues, we seek to educate citizens to challenge power and encourage democratic debate across the world."
  • Genuine left-wing environmentalist news media with strong socialist/social democratic activist reportage, exposing plutocracy crime and neoliberal hypocrisy at ground-level.
  • Bullshit Spigot Rating: F
  • P
    Pro Publica
    "We dig deep into important issues, shining a light on abuses of power and betrayals of public trust — and we stick with those issues as long as it takes to hold power to account."
  • Corporate-centrist bullshit spigot archetype: good articles on political hypocrisy, grift, systemic exploitation unless the content risks too much criticism of Democratic Party establishment or amplifies grassroots movements pushing for real change e.g. strikes, protests.
  • Bullshit Spigot Rating: D+
  • R
    Real News Network
    "The Real News Network (TRNN) makes media connecting you to the movements, people, and perspectives that are advancing the cause of a more just, equal, and liveable planet."
  • Progressive liberal-left news, humane generally socialist grassroots reportage not capture by the corporate bullshit spigot as of October 2021.
  • Bullshit Spigot Rating: E-
  • Reveal News
    "At Reveal, we pour the necessary time and resources into unearthing original stories that hold people and institutions accountable for the problems they’ve caused or benefited from."
  • Funded by the neoliberal bullshit spigot cabal from Gates Foundation to Kellogs, standard soft liberal-left orthodox establishment mouthpiece mobilising a grassroots credentialism that perpetuates power by exposing only opponents and transgressors.
  • Bullshit Spigot Rating: C+
  • S
    StoryCorps
    "StoryCorps’ mission is to preserve and share humanity’s stories in order to build connections between people and create a more just and compassionate world."
  • Public-corporate funded expertise in managing the narrative, wokewashing, greenwashing, orthodox purity testing, turning genuine real-world stories into HR opportunities.
  • Bullshit Spigot Rating: C+
  • T
    Truthout
    "Revealing systemic injustice and providing a platform for progressive and transformative ideas, through in-depth investigative reporting and critical analysis. With a powerful, independent voice, we will spur transformations in consciousness and inspire both policy change and direct action."
  • Aggregator news amplifier for soft liberal-left and centrist establishment parsing and propagating articles from simpatico sources like Democracy Now plus a small but prolific inhouse staff.
  • Bullshit Spigot Rating: B-
  • The Daily Beast
    "Independent. Irreverent. Intelligent. The Daily Beast delivers award-winning original reporting and sharp opinion in the arena of politics, pop-culture and power."
  • Millennial pop-aesthetic left-liberal orthodox reportage following the news zeitgeist interlarded with mass culture clout chasing (and directing) by ambitious young-ish journalists and bloggers.
  • Bullshit Spigot Rating: B
  • The Daily Kos
    "News you can do something about."
  • Aesthetically a very left-liberal, very woke, raw Millennial activist Daily Beast pale fire outlet, substantially another credentialist we-smart-they-dumb bullshit spigot gossip parser.
  • Bullshit Spigot Rating: B+
  • The Intercept
    "Award-winning news organization dedicated to holding the powerful accountable through fearless, adversarial journalism."
  • Corporate-run liberal-left reportage with a divided mandate: half quality journalists exposing corruption and speaking truth to power, half neoliberal overseers editing output to ensure it stays inside Clinton-corporate best interests.
  • Bullshit Spigot Rating: C-
  • Truth Be Told
    "TruthBeTold.news (formerly called HU Insight) is a non-profit, non-partisan website and digital network, run and edited from Howard University’s Department of Media, Journalism and Film in the School of Communications."
  • College feeder training bullshit spigot high-quality diversity journalism for establishment careers speaking truth to power (so long as it goes nowhere) and exposing different perspectives (so long as they misdirect away from systemic change).
  • Bullshit Spigot Rating: D+
  • W
    Wonkette
    "Wonkette, the gossip blog that refuses to die. Wonkette is Bush-era liberalism frozen in amber, motionless and immortal, forced to passively observe a changing world until the end of time."
  • Take satire, remove discernment, add the editorial sarcasm of a professional left-liberal gossip with partisan mockery designed to evade the risk of genuinely speaking truth to power while looking like irreverently doing so.
  • Bullshit Spigot Rating: D+
  • WhoWhatWhy
    "Citizen supported journalism."
  • Soft left-liberal mostly anodyne reportage from the stories occupying mainstream media ephemera.
  • Bullshit Spigot Rating: C-
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    censorships

    All | D F G N O P R S
    There are currently 8 censorships in this directory
    Data Rights: Ownership Privacy Protections
    NewsBud Alt-Media Site
  • NewsBud: "Where Integrity Matters"
    • NewsBud billed itself as an independent news, analyses and multimedia portal. It exposed establishment hypocrisy and neoliberal criminality among other challenges to vested interest orthodoxy
    • Sibel Edmonds is founder, editor and publisher of Newsbud, founder and president of the National Security Whistleblowers Coalition (NSWBC)
    • NewsBud was closed down 30-Jul-2021
    Substack: Useful Idiots - YouTube Censorship of Heterodox Content
     

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